Microsoft has a new logo and look aka “metro”, September 2012

Microsoft is changing its corporate logo for the first time in 25 years. As the Metro-ification of the company continues, Microsoft has revealed a new logo that reflects its new approach to visual design.

For the first time in its history, Microsoft has a graphical symbol as part of its logo. Four colored squares sit to the left of the company name written in its Segoe typeface. Segoe is the font family of choice for Metro applications.

The new logo is extremely simple. The old logo had some nuance, with the way the ‘s’ takes a notch out of the ‘o’. This is now gone, though the ligature of the ‘f’ and ‘t’ is retained.

This is Microsoft’s fifth corporate logo. Its very earliest logo, used between 1975 and 1979, was a product of its time, a disco logo for the disco generation. Back then, the company called itself “Micro-Soft,” a feature reflected in the split name.

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