Generate Custom Campaign Parameters for URL’s
Campaign Source (utm_source)
Required. Use utm_source to identify a search engine, newsletter name, or other source.
Campaign Medium (utm_medium)
Required. Use utm_medium to identify a medium such as email or cost-per- click.
Campaign Term (utm_term)
Used for paid search. Use utm_term to note the keywords for this ad.
Campaign Content (utm_content)
Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.
Examples: utm_content=logolink or utm_content=textlink
Campaign Name (utm_campaign)
Required. Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.
Real World Example