iPad 3 Launch – Apple Store Crashes (March 7, 2012)
Users simply get a message that reads ‘Service unavailable’.
It seems there’s some problem with Apple’s servers and whatever it is, it seems to be global. Usually, when Apple take the store down for a reason, there’s a message explaining this. So the simple ‘Service unavailable’ message suggests this downtime wasn’t planned.
Apple so far hasn’t responded to questions about the downtime but is probably working pretty hard behind the scenes to get things up and running. Even the great Apple can have website problems now and then.